Services

What services do I offer?

Notebook with the words content strategy written at the top of the page. — Shoutout to Walls.io (Unsplash)

Content strategy and design play a crucial role in creating user-centric experiences that drive engagement, conversion, and brand loyalty.

I combine creativity, strategic thinking, and technical expertise to deliver impactful content solutions that meet the needs of both customers and your business.

Please let me know if you have a project that needs design thinking facilitation, customer/user research, product or visual design, branding, persona development, copywriting, social media strategy, video production, storytelling, or content localization. I can easily assemble a team.

I can help with:

Content Creation and Iteration: Content designers develop written, visual, and multimedia content for digital platforms such as websites, mobile apps, social media, and email campaigns. They produce content that is clear, concise, engaging, and relevant to the target audience. They iterate based on feedback and usability testing to ensure that the content meets user needs and enhances the overall user experience.
User-Centric Approach: Content designers prioritize user needs and experiences throughout the content creation process. They conduct user research, analyze user behavior, and gather feedback to ensure that content effectively communicates information and guides users through desired actions.
Content Strategy: Content designers collaborate with stakeholders to develop content strategies aligned with business goals and user requirements. They define content objectives, messaging frameworks, and editorial guidelines to maintain consistency and coherence across digital channels.
Content Testing and Optimization: User testing involves gathering feedback from real users to evaluate the effectiveness of the content in meeting their needs and expectations. As a content designer, you’ll analyze user feedback to identify areas for improvement and refinement. They iterate on content based on user feedback, analytics data, and best practices to enhance usability and engagement.
Content Audits: Content designers conduct a thorough audit of existing content (if applicable) to assess its quality, relevance, and effectiveness. Identify strengths and weaknesses in the current content ecosystem, and determine what content can be repurposed, updated, or retired. This will provide valuable insights into what types of content resonate with users and what areas need improvement.
Project management: Content designers work closely with cross-functional teams, including UX designers, developers, product managers, and marketers, to integrate content seamlessly into digital products and services. They communicate effectively and advocate for user-centered content solutions throughout the design process.
Accessibility: Content designers ensure that content is accessible to all users, including those with disabilities, by following accessibility guidelines and best practices. They prioritize readability, clarity, and inclusivity to ensure that content is usable by diverse audiences.
Content Governance: Content designers establish governance processes and standards for content creation, publication, and maintenance. They define workflows, roles, and responsibilities to ensure consistency, quality, and compliance with legal and regulatory requirements.
Implementation and Maintenance: Once the content is finalized, it’s implemented into the product or platform. However, your role doesn’t end there. You’ll continue to monitor and update the content based on user feedback, changes in user behavior, and evolving business goals.
Product information management strategy: Assess and then recommend centralizing all product information in one location for reuse. Improve data quality and enhance cross-channel consistency to deliver a seamless experience for customers. Increase sales by supporting 85% of customers doing research before buying. Deliver personalized and localized content.
Information architecture (IA): Content designers organize and structure content logically and intuitively to facilitate navigation and information retrieval. They create sitemaps, wireframes, and content hierarchies to optimize the user experience and enhance content discoverability. Key activities include:
- Organization Schemes: IA uses different organizational structures such as hierarchical (taxonomy, like a tree structure), sequential (like a wizard), matrix (like a grid), or hybrid approaches to arrange content.
- Navigation Design: IA determines how users move through a system, including navigation menus, breadcrumbs, filters, and search functionality.
- Labeling Systems: IA involves creating clear and consistent labels for content categories, sections, and navigation elements to help users understand what they’ll find.
- Search Functionality: IA ensures that search functionality is robust and user-friendly, allowing users to find relevant content quickly.
- Metadata: IA includes defining and implementing metadata standards to enhance content discoverability and categorization.
- Content Relationships: IA considers how different pieces of content relate to each other and organizes them accordingly to provide context and facilitate browsing.
- User research: IA is rooted in understanding user needs, behaviors, and mental models. Designers conduct user research, usability testing, and content audits to inform IA decisions and ensure that the structure aligns with user expectations.